The Hispanic Market ‘Long Tail’: Five Hidden Growth Opportunities For U.S. CMOs To Win In 2017

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“Our culture and economy is increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.”

This article is by Isaac Mizrahi, co-president, chief operating officer, ALMA.

 

http://www.forbes.com/sites/onmarketing/2017/01/18/the-hispanic-market-long-tail-five-hidden-growth-opportunities-for-u-s-cmos-to-win-in-2017/#5395c17e9601